From the history of Bruce & Ian McConchie: For three generations the McConchie family have been involved in the leather industry. As kids, Ian and Bruce remember learning about leather and the art of working with it. So it is no coincidence, that some 35 years ago, they started to design and manufacture handbags and belts. That business they started 35 years ago, has flourished and is a now an industry leader in the Southern Hemisphere. Today it is fair to say that the McConchie brothers, are experts in the grading, tanning, production, manufacturing and nuances of leather.In the early 90's they opened a sales office in Chicago to promote and sell their Australian fashion accessories lines in that market. In those years they became known and noticed by an American company and in the mid 90's were approached to see if they could modify one of their leather straps to be suitable to re grip and rejuvenate the old style Hickory sticks. As keen golfers from an early age, Ian and Bruce jumped at the opportunity to develop a product line away from the vagaries and fast changing fortunes to be made and lost in the fashion industry, not knowing where it might lead. As it happened they were able to fill a small void created when the most famous US maker of Genuine Leather grips [Nueman]closed their doors after the advent and onslaught of Rubber grips. After much experimentation with leather treatments and formulas for the leather straps, Ian and Bruce soon realized that unless they could up with some innovations to make leather grips a viable option [albeit expensive when compared to a rubber grip] they were never going to succeed in the golf industry.In 1998 Ian developed and patented [US Patent #6,449,803 B1] a unique underlisting, which enabled The Grip Master to perfect an assembly system, to create and make the first fully assembled, pre-tensioned one piece slip on Genuine Leather Golf Grip in the world! The grip quickly was accepted on all of the tours, their success is extensive and continues today. The Grip Master's next innovation was the hand laced putter grip, it's acceptance was startling, today the “Tour Laced” leather putter grip is found on the majority of putter brands. Determined to take The Grip Master to the next level, Ian and Bruce in early 2008 made the decision to focus all of their attention on The Grip Master and to move away from their other leather manufacturing business. The result, one of the biggest innovations ever in the putter grip. Using knowledge, honed over 35 years, they have developed a range of grips called the “Touch Series” the innovation is that they have developed a process to use leathers that have never been used before. Such as the North American White Tail Deer, Kangaroo the playable exotic Sea Snake these leathers offer, feel, touch and response that have never been offered on a grip before. With major innovations to be announced in the fall, the message is clear, Ian and Bruce McConchie are determined that The Grip Master should lead the grip industry in quality and innovation.